Car Genie,
This was a product brought over from the US market. Existing promotional material could not be used, so a whole range of new marketing collateral was needed for this product across print and digital.
I saw that by far the best element of the US campaign was the infomercial.
I proposed I could film a similar video using equipment and man power available. Using a Cannon 6D DSLR, I shot the scenes, directed the actors, created design elements, motion effects and edited the final video. The final product is below.
Included in this process was the creation of branding for the Car Genie. I traced the tool in Illustrator, and created a vector image suitable for a logo. Then finalised the typography and design in illustrator.
